Last week I touched on an article written by Jon Reiss to follow my discussion on DIY distribution through theatrical, online, and DVD release. I continued researching him this week, finding many more articles about his experiences.
One at filmmakermagazine.com goes a little more in depth about DVD distribution. He was lucky to find a reliable company for DVD distribution rights ONLY, fully allowing him to continue selling his film online and do the theatrical distribution route….although most of his theatrical showings were prior to releasing the DVD. Definitely check out this article if you will be negotiating DVD distribution deals in the future.
He recommends asking yourself these questions before you begin preparation for DIY distribution. “What is its best market? Who is its audience? How are you best going to reach them? Will you potentially sell to libraries and universities as much as or more than you will to individuals? Is there pressure to release your film in a timely way (will it be dated, is there another film you are racing to beat to market)? Answering these questions will help to fashion your DVD release strategy.”
Note: In these articles he used the company Neoflix. This distribution company has shut down due to not paying filmmakers.
This week, to dive deeper, I’d like to discuss DIY web marketing to support your film distribution. In another article by Jon Reiss, he recommends creating your presence on the web by starting a basis with your website. Constantly update your website with intriguing information that is similar to your films or to the audience you are looking to reach. By consistently blogging, you can easily keep traffic frequenting your site. Make sure to tag your blogs. Embed links to your site in your social networks. Also, create relationships with other sites that would find interest in your film or in your blogging. He gives his students this assignment:
Ways to create a relationship with other sites/organizations:
Next he says to create a marketing strategy early, even while you are in the script stage. This is when you have the most energy and are not burnt out on the film.
To read this full article, go here:http://www.filmmakermagazine.com/issues/spring2009/bombit-part3.php
Utilize your social media networks, which seems obvious, but many people do not create a facebook page for their work. Friends and family can be huge advocates for your film. Hit up film bloggers online for reviews of your film. Or even hit up other non-film sites that are related to your subject material for reviews or press. Find a way to cross-promote with other companies. Put a trailer up on youtube or a sample of the material on youtube with a link to buy it. Provide an incentive for people to sign up for your email list. Email them weekly or bi-weekly with updates on new articles or pictures, clips, whatever may be interesting for your audience. Be careful how often you email them. If emails come too often, they will quickly unsubscribe. Then there’s always advertising on the web or through affiliate marketing. Do your research to figure out what routes are best for you.
All of this information is a bit dated, but it provides great ground work to get someone started. Do you have any experience with indie distribution? How did it work or not work for you?