Tag Archives: marketing

Webseries — Marketing

So you’ve made a webseries, now what?

I am going to list what I believe is most important for the marketing of your webseries. Some may be irrelevant to your project, or you may need additions. Adjust it according to your project.

First and foremost, make a website for your webseries. Place the series on as many sites as possible, such as YouTube, Vimeo, Blip.tv, etc. Different viewers go to different sites, so opening it up to as many people as possible should always be your goal. You should know about youtube’s partnership program that allows you to gain some “sponsorship” from them. They will likely not pay you much, but it is definitely worthwhile.

Maybe try to enter it into film festivals, especially those specializing in new media. I see the publicity for media heavy festivals as publicity within the industry, which can certainly help you with future collaborations.

This is kind of obvious, but make a facebook for the series. Twitter account. Tell your family and friends to share it with their families and friends.

If you find that your locale may be to your advantage, approach local media sources. If not, or in addition to, approach relevant blogs and other similar media sources or possibly any random but somewhat relevant sites on the internet.

Sign up for Cynthia Turner’s cynopsis media for the latest breaking news about everything digital…it’s called Cyn Digi for the sign up. I highly recommend it to stay up to date on the happenings within the industry. It’s the insider’s news source.

Think about attending different new media festivals to meet other artists.

Read read read all that you can about webseries. And watch! Know what else is being aired online. Maybe you can ride the wave with someone else that’s already popular. Or maybe you can fill a void that you believe exists. Maybe there is a wave of content about a subject, but nothing more than news sources about it….and you say to yourself, “how cool would it be if there was a show on this subject?”

This leg of the game is all about putting yourself out there. Be scared, but realize fear can drive you. Come up with other creative ways to get the word out there. Make sure to get people’s opinions on it. Let your audience be interactive with it. Let them feel involved. Who knows, they may be able to help you more than you can imagine.

Next Up for DIY Distribution

Last week I touched on an article written by Jon Reiss to follow my discussion on DIY distribution through theatrical, online, and DVD release. I continued researching him this week, finding many more articles about his experiences.

One at filmmakermagazine.com goes a little more in depth about DVD distribution. He was lucky to find a reliable company for DVD distribution rights ONLY, fully allowing him to continue selling his film online and do the theatrical distribution route….although most of his theatrical showings were prior to releasing the DVD. Definitely check out this article if you will be negotiating DVD distribution deals in the future.

He recommends asking yourself these questions before you begin preparation for DIY distribution. “What is its best market? Who is its audience? How are you best going to reach them? Will you potentially sell to libraries and universities as much as or more than you will to individuals? Is there pressure to release your film in a timely way (will it be dated, is there another film you are racing to beat to market)? Answering these questions will help to fashion your DVD release strategy.”

Note: In these articles he used the company Neoflix. This distribution company has shut down due to not paying filmmakers.

This week, to dive deeper, I’d like to discuss DIY web marketing to support your film distribution. In another article by Jon Reiss, he recommends creating your presence on the web by starting a basis with your website. Constantly update your website with intriguing information that is similar to your films or to the audience you are looking to reach. By consistently blogging, you can easily keep traffic frequenting your site. Make sure to tag your blogs. Embed links to your site in your social networks. Also, create relationships with other sites that would find interest in your film or in your blogging. He gives his students this assignment:

Ways to create a relationship with other sites/organizations:

Next he says to create a marketing strategy early, even while you are in the script stage. This is when you have the most energy and are not burnt out on the film.

To read this full article, go here:http://www.filmmakermagazine.com/issues/spring2009/bombit-part3.php

Utilize your social media networks, which seems obvious, but many people do not create a facebook page for their work. Friends and family can be huge advocates for your film. Hit up film bloggers online for reviews of your film. Or even hit up other non-film sites that are related to your subject material for reviews or press. Find a way to cross-promote with other companies. Put a trailer up on youtube or a sample of the material on youtube with a link to buy it. Provide an incentive for people to sign up for your email list. Email them weekly or bi-weekly with updates on new articles or pictures, clips, whatever may be interesting for your audience. Be careful how often you email them. If emails come too often, they will quickly unsubscribe. Then there’s always advertising on the web or through affiliate marketing. Do your research to figure out what routes are best for you.

All of this information is a bit dated, but it provides great ground work to get someone started. Do you have any experience with indie distribution? How did it work or not work for you?