Tag Archives: Vimeo

Webseries — Marketing

So you’ve made a webseries, now what?

I am going to list what I believe is most important for the marketing of your webseries. Some may be irrelevant to your project, or you may need additions. Adjust it according to your project.

First and foremost, make a website for your webseries. Place the series on as many sites as possible, such as YouTube, Vimeo, Blip.tv, etc. Different viewers go to different sites, so opening it up to as many people as possible should always be your goal. You should know about youtube’s partnership program that allows you to gain some “sponsorship” from them. They will likely not pay you much, but it is definitely worthwhile.

Maybe try to enter it into film festivals, especially those specializing in new media. I see the publicity for media heavy festivals as publicity within the industry, which can certainly help you with future collaborations.

This is kind of obvious, but make a facebook for the series. Twitter account. Tell your family and friends to share it with their families and friends.

If you find that your locale may be to your advantage, approach local media sources. If not, or in addition to, approach relevant blogs and other similar media sources or possibly any random but somewhat relevant sites on the internet.

Sign up for Cynthia Turner’s cynopsis media for the latest breaking news about everything digital…it’s called Cyn Digi for the sign up. I highly recommend it to stay up to date on the happenings within the industry. It’s the insider’s news source.

Think about attending different new media festivals to meet other artists.

Read read read all that you can about webseries. And watch! Know what else is being aired online. Maybe you can ride the wave with someone else that’s already popular. Or maybe you can fill a void that you believe exists. Maybe there is a wave of content about a subject, but nothing more than news sources about it….and you say to yourself, “how cool would it be if there was a show on this subject?”

This leg of the game is all about putting yourself out there. Be scared, but realize fear can drive you. Come up with other creative ways to get the word out there. Make sure to get people’s opinions on it. Let your audience be interactive with it. Let them feel involved. Who knows, they may be able to help you more than you can imagine.

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Web Series by Ingen Pic

We are working on our first web series titled “123 UnderGround.” We are extremely lucky and thankful that we have a great crew and cast working for experience only. ​It has been quite an experience for us. First off, we offered positions to many of our friends that have never worked on a set before. I filled many of the positions myself: Producer/Co-Director/Production Manager. Definitely a way to keep me busy. Even though I explained responsibilities to the newbies on set, I should have offered more training to keep them busy. Learn for next time.

I’m not sure we would change anything on this round. We procrastinated a bit too much and ended up not being able to use a good portion of the equipment we were offered, but it turned out great. Thank you so much to our friend Mark Totten for offering his equipment. ​

One thing I didn’t expect….we said no budget but it ended up being a heavy chunk of a budget out of mine and Kevin’s pockets. Equipment is expensive. Luckily we had lunch donated, which is something I will have to lock down for any future shoots as well. But to keep budget down, we decided on the rule that if it’s not a full day, people will have to provide their own lunch for the next few months or until we can afford to provide it. ​

The great thing about indie filmmaking is that a small crew allows you to move fast! Luckily we had enough people on set that Kevin and I could direct without having to worry about minuscule bits​, but next round I will teach my friends exactly what we need help with to make things move even faster. I believe that if we continue to do this often, people will learn, and we will be more efficient than I ever dreamed.

Planning was key to being efficient. We posted the broken down script on the wall to analyze scenes the week before. All props and equipment were prepped and ready during the week prior. All cast and crew were locked down several weeks beforehand…actually it was more like a month. I changed the script at least 10 times to make things easier on us to shoot. Lunch was arranged a month ahead of time. We had table readings arranged weeks ahead of time to prep the actors. We practiced with the equipment beforehand to make sure everything was in working order. We bought plenty of extras (media cards, cables, batteries etc.). We brought everything to set we could possibly think may be needed JUST IN CASE. We notified the police department. We made sure everything was arranged with the location owner as needed. And nothing went wrong. ​

The only bad thing out of the entire experience was the sound. We chose a location on a major roadway, and wow was it loud. I was hoping we could work while the church crowd was off the roads, but that only lasted for two hours. Sunday’s are just as busy as any other day on the road. ​We will have to ADR everything, build the sound from nothing. But, I don’t necessarily think that will be a bad thing. We may end up with amazing sound. Who knows…we will find out soon.

Mark Totten covered the behind-the-scenes footage for us. He will cutting it together to provide tutorials. Check back soon.​

If you would like to stay up to date with us on our webseries, please follow the facebook page.